No to no UI

In the industry there is a notion that "No UI" should be the aim for all applications. Less UI is better but no UI is best. Now, we need to understand what that means first. This article addresses the point of why "No UI" does not work.

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If the application we create doesn't make noise, allows the users to accomplish what they want to accomplish and they can recall/share their experiences rather than just talk about how bad the UI was, that's when the UI becomes invisible and the experience becomes visible.